Insurance Sales Success: Do You Have What it Takes to Join the Million Dollar Round Table?
The million dollar round table represents the pinnacle of insurance sales success that most agents can only hope to aspire to. You know that hope isn’t a plan. You also know that the market place today is a different place than it was when many of the old masters earned their seats. So how do you obtain this coveted position for yourself in today’s market place?
If you are just another agent in the sea of screaming agents then you don’t have a reason for being in the market place, and you don’t hold much of a chance of ever enjoying superior insurance sales success. Think about it. Any time any small business tries to exist as a carbon copy also ran of another business the likelihood of their continued existence is pretty slim. That means that you have to establish your own uniqueness in your market place.
You need a fail-safe sales process that when consistently followed virtually guarantees your insurance sales success. The sales presentations that you’ve been trained to use by your company isn’t what you need. A sales presentation only serves to disengage your potential clients and put them on the defensive rather than moving them closer to you and what you have to offer. You need to learn how to engage your potential customers in a conversation that helps them to buy from you.
Long-term insurance sales success is ensured through a solid referral system that consistently brings new referral sources into your business. If you want to be referred you have to be referable. You gain referability starting with your fail-safe sales process followed up by your delivery in combination with knowing how to help people to refer you.
You must earn loyal customers. You earn loyal customers by exceeding their expectations. Loyal customers choose to do business with you over the other options out there because of the relationship that you have established with them. Loyal customers won’t leave you just because their cousin’s daughter just started in the business and they want to help her out.
Long-term insurance sales success can be yours when you plan to make that happen from the start. Your plan should include your unique position in the market place, your fail-safe sales process, your earned referability, and your earned customer loyalty. When you have all of these plans in place and running smoothly you are well on your way to the million dollar round table.
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