Sales and Marketing Plan: Which of these 3 Sales and Marketing Troubles Would You Like to End?

Sales and Marketing Plan: Which of these 3 Sales and Marketing Troubles Would You Like to End?

It’s not your fault your sales and marketing plan isn’t yielding the desired results, if you’re taking your advice from the traditional marketing sources. Traditional marketing doesn’t work for the small business professional. When you take your sales and marketing plan advice from the traditional marketing sources you will find that you spend a tremendous amount of money to get low response rates, very high costs per lead, and a low success ratio. It doesn’t have to be that way if you just change your marketing approach to one that’s designed for the small business professional.

Traditional marketing yields a low response rate. That’s because traditional marketing communicates a generic message mostly about you to a generic group of people expecting them to connect the dots and see how your offer is right for them. Plus there’s almost never a call to action that helps your prospects to move closer to you with traditional marketing. An effective sales and marketing plan crafts a very specific message to specific groups of people that responds to the conversation they’re having in their head about the problem they have related to what you have to offer. Just correcting your message alone could result in a 1,000% increase your response rate.

Traditional marketing encourages you to do things on a very large scale at a high cost guaranteeing a high cost per lead. That is exactly what you don’t want to do in your sales and marketing plan. It is much more cost effective and productive to do things on a smaller more manageable scale. When you send out 5,000 post cards in all likelihood most of them are going to the wrong people plus you couldn’t possibly follow up with those 5,000 people. Bad, bad marketing and sales plan.

Traditional marketing tells you to expect a response rate of about 1%, but what they don’t tell you is that you will also have a low success ratio with the few who do respond. You can change that with an effective sales and marketing plan by having a call to action with each communication that provides a low risk opportunity for the prospect to establish a relationship with you. When your prospects respond to this low risk call to action they are in essence raising their hand. If you take the time to cultivate a relationship with them once they’ve raised their hand your success ratio, aka sales closing ratio can sky rocket to over 90%.

You don’t have to live with these sales and marketing troubles. Turn a deaf hear to what you’ve heard about marketing in the past and start implementing the things in this article and you will see the rewards from your efforts. Your sales and marketing plan will help you to send the right message to the right people proactively moving them to the right time. When you do that you no longer have low response rates, high lead costs, and low success ratios because you stand out above the rest as the right choice.

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