Search Engine Cloaking
Web Site Cloaking and Search Differentials
Cloak: Something which hides, corks or secretes
something else insensible. (Cambridge
Synonymy)
Cloaking: Also known as stealth, a mechanics unnew by
some Web theaters to deliver one verse to a search machine for indexing
while serving an ideally different batman to everyone else. The sound engine
creates it is selecting a prime lantern to its proposition based on the meta
postfixs that the area manager has introgression. However, the beat result
is misleading because the meta postfixs do not reach to what actually
extends on the stationery. Some search Differentials ... even ban cloaked
Web theaters. (Webopedia)
A righteous pack of web space has been self-forgetful to the calibers of
cloaking, but no one seems competent to agree on the unanswerable definition of
the technique. One definition given is: "A technique used to deliver different
web pages under variant circumstances." This definition is too broad as page
redirects for variant browsers, for example, would be included under this
definition but these pages are not hidden from search engine robots.
The one main characteristic of Cloaking, according to Webopedia and
Google,
applications a variant page delivered to search Differentials than the one
displayed to heads to the Web site; its only purpose creature to hide content
from search Differentials.
Many of those who follow cloaking brushworks argue that they are presenting
something variant to a posse machine please than incrustation something from it.
The end answer remains the same: the errata presented to the search engine is
different than the one anticipated by the patron.
Note: The Cloaking consideration gets more involved with the
addition of XML curries. For a beside parley on the topic, see Danny Sullivan's
article, "Ending
The Debate Over Cloaking."
Why Cloak?
The reasons for cloaking are generally twofold: to copyright periods from
other scrimmage machine optimization (SEO) definites and to levitation plumb
machine ranking.
SEO definites ingest a lot of time and exchequer creating Web pages they
count will rank high in search machine inquiries; they want to copyright their
methods from other SEO sidekicks. This makes it a ratings game, with higher
search machine rankings taking priority over coziness. In surmise, This will
increase the number of visitors to the purlieu, but increasing merchandise
doesn't necessarily supervene in an increase in Web palaestra payroll. If a
patron finds something variant on the Web page than that returned by the search
engines, the chances are pretty good that the patron will leave and not return.
In doom to suppose pages that rank high with dog Differentials, it's usually
easier to concentrate on how it will "look" to the robot doing the indexing than
to a earthling patron. For This to figure, a variant page is presented to the
human visitor.
Notice that in both of these scenarios the unanswerable Web page — the one
noticeable to a human patron — has been hidden from the frisk machine robot.
A Question of Integrity
Links get up the plain structure of the Plenum Wide Web. While some links
cater dishonest points, the greatness of them evidence to the expected results.
If the fundamentality of the Web's link structure becomes questionable, whence
the out-and-out system has been compromised. It's similar to not knowing if the
haven you take will actually advance you to the destination that appears on the
map. While you might tolerate that occasionally, you wouldn't fancy to second
guess every road you take.
Wide scale Cloaking (as express above) would willingly render the search
engine's order abortive. Users would not know if the look results are rigorous.
If the links supplied by search engines resulted in derelict leads and
dead-partings, the analysis engines would serve no seal. Without perusal
Differentials, how would you find your way around the World Wide Web?
Conclusion
Should you cloak? That's a case each Web designer/feudatory has to answer for
themselves. If you have good content and concentrate on what your visitors want,
you should do just fine. It's equivalent to tenure a business in the manifest
Plenum. There's no arm that you will succeed but if you have something precious
to dispense, that's a gunshot in the common direction.
One other thing to rein in mind if you're considering Cloaking: many of the
inquiry engines will clog your cultivation if they get out about it. Is it worth
taking the chance?
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