Why buying leads online is superior to telemarketing
When you are a loan officer, mortgage broker or loan originator, you know that the single best way to keep earning money is to close on deals often. To do that, you need to get in contact with several prospective new clients every day, in order to raise the number of completed deals you make daily. It is a full-time job to be a broker or loan officer, and you likely will not have time for a second full-time job of generating debt consolidation leads. There is a shortcut that makes good financial sense, and that is to buy mortgage leads. Some people have tried to generate leads themselves through telemarketing, but have discovered that buying online mortgage leads is superior to telemarketing for several reasons.
Telemarketing has gotten a bad name because fraud has been committed, against the elderly in particular, by some unscrupulous telemarketers. Some telemarketers have used heavy-handed techniques to get people on the other end of the line to buy what they are offering, or they call individuals at inappropriate times, such as during meals. As a result, people have taken steps to avoid telemarketing calls. There is a "Do Not Call" list, where people can opt out of receiving telemarketing telephone calls at the federal and state levels. Consumers can also simply screen their calls by using an answering machine or caller identification, and not pick up if they are receiving a call from someone they do not know. If you are paying someone to generate leads for you through telemarketing, you are paying for a lot of wasted time and unsuccessful calls.
Purchasing online leads provides a much better alternative to telemarketing. Leads that are generated online are much more readily available. People can access a website anytime of the day or night, everyday of the year, requesting information, and this produces more leads in the same amount of time that it takes to make phone calls. A lead generation company will offer a contact site where interested individuals can request further information about a particular product, in this case mortgage loan products. You don't have to waste time talking or not talking to people who may or may not want what you have to offer, as is often the case with a hit-or-miss telemarketing approach. Online leads are also prescreened to be interested in what you have to sell, because the potential new client has come to the lead generation company, not the company going to them. They want you to call them back with the information they desire. This also improves your rate of closing on a deal, because the client interest is high. Online leads make for a good return on your investment.
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